💍 Introduction: Timing Your Forever Investment

Buying an engagement ring is a big emotional and financial decision. But did you know that when you buy can impact how much you pay, how much you get, and how stress-free the process is?

At Bijouterie Jamil, we help clients across Canada make smart, intentional choices—starting with the timing of their purchase. In this article, we reveal the best times of year to buy an engagement ring, and what to avoid if you want maximum value.

📆 The Best Times to Buy an Engagement Ring

1. January to March — Post-Holiday Calm (💸 Best for Deals)

• Fewer buyers = more negotiating power

• Retailers clearing out leftover holiday stock

• Custom orders get faster turnaround

• Valentine’s Day promos in early Feb (shop early!)

✅ Best for budget-conscious buyers and early planners.

2. July to August — Mid-Year Lull (📉 Low Demand Season)

• Summer vacations = slower traffic in stores

• Jewelers may offer private sales or discounts

• Less competition for lab-grown inventory or custom design slots

✅ Perfect time to plan a fall or winter proposal.

3. Black Friday & Cyber Monday (🛍 Best for Promotions)

• Major online and in-store deals

• Good chance to upgrade quality or size at a discount

• Limited inventory—act fast!

✅ Only buy during this period if you’ve already researched and are ready to go.

🛑 When to Avoid Buying an Engagement Ring

❌ November to December — Holiday Frenzy

• Prices are often inflated due to demand

• Custom orders face long delays

• Jewelers are busier and less flexible

⚠️ Unless you're taking advantage of a Black Friday deal, December is not ideal for price or timing.

🎯 Pro Tips for Smart Engagement Ring Timing

• Plan at least 1–2 months ahead if you want a custom ring.

• Ask your jeweler about lab-grown diamond restocks, which often come in seasonal waves.

• If you're traveling soon, shop locally to avoid customs delays.

• Sign up for newsletters (like ours) to get early access to promotions.

💬 FAQs

Is it cheaper to buy a ring in Montreal vs other cities?

Yes. Bijouterie Jamil offers competitive local pricing and private service, eliminating retail markups common in Toronto or Vancouver.

How far in advance should I buy the ring before proposing?

Ideally, 6 to 8 weeks before your planned date—especially for custom orders or engravings.

Can I get a better deal on lab-grown diamonds at certain times?

Yes! Summer and post-holiday periods often bring better pricing and more availability on lab-grown options.

💍 Let Us Help You Plan It Right

Buying the right ring at the right time means less stress and more sparkle. Whether you're looking now or in a few months, our team at Bijouterie Jamil is ready to guide you.

👉 Book a private consultation today and we’ll help you make the most of your budget—no matter the season.